Book Buzz
“This book is that rare thing: simultaneously wise, practical, readily accessible and data-driven. A necessary addition to your reading.”
David Maister, author of Managing the Professional Service Firm
“Schultz and Doerr offer tactics and information in an easy to read, concise and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer’s tool box!”
R. Granville Loar, Executive Director, Association for Accounting Marketing
Read Bruce Marcus’ review of Professional Services Marketing from The Marcus Letter
Read Paul McCord’s review from his Sales and Management Blog
“Many good books have been written about marketing, and many about professional services. Few of them have covered the full breadth of both function and industry, and fewer yet generate insight on both dimensions. At the top of that small list is Professional Services Marketing.”
Charles H. Green, Co-author of The Trusted Advisor
“In Professional Services Marketing, you’ll discover how to connect with more buyers, win more engagements and bring in more revenue. If you’re going to ‘do some marketing,’ make sure you do it right!”
Jill Konrath, Author of Selling to Big Companies
Read Mike McLaughlin’s interview with author Mike Schultz, from Management Consulting News
Read Suzanne Lowe’s review of Professional Services Marketing from The Expertise Marketplace
“Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It’s thoughtful, funny, and filled with the how-to so often missing in business books.”
Andrew Sobel, co-author of Clients for Life
“Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive…BRAVO!”
Leonard A. Schlesinger, President of Babson College and co-author of The
Service Profit Chain
Read Roger C. Parker’s review from Published & Profitable
Read Steve Miller’s review from Two Hat Marketing
“Mike Schultz and John Doerr are right: marketing gets too much talk and not enough action. Professional Services Marketing solves that problem by separating fact from fiction with solid research and new insights. A must-read for anyone looking to grow their business.”
Vickie Sullivan, President, Sullivan Speaker Services Inc.
“Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must read for anyone in a professional services firm!”
Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Read a review from Ian Brodie
Read Chris Herbert’s review from Marketing That Matters
“This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions; [and] the ideas and guidance are relevant for the better times to come as well.”
Josh Lee, Partner, Monitor Group
“If you are looking for the one book with the inside track on how to market your services, this is it!”
Drumm McNaughton, Ph.D., CMC, Chair and CEO, Institute of Management Consultants USA
Read Chris Brown’s review from her blog Branding & Marketing
Read Sharon Drew Morgan’s review from her blog
Read Mark Denton’s comments from Pushing Snowballs
Read the review by Mary Adams from her blog, Smarter Companies
“I’ve been reading and recommending some business books lately. Here’s one that’s truly unique… Mike Schultz and co-author John Doerr have written a REALLY great book for a very specific audience: those in professional services. Highly recommend.”
Joe Calloway, Author of Becoming a Category of One and Partner, Engage Consulting Group
“Smart. Practical. Comprehensive. This is the one book that won’t collect dust on my shelf.”
Kevin McMurdo, Chief Marketing Officer, Perkins Coie
Read and Listen to Talmadge Boyd’s review from Marketing, Meaning, and The Things In My Head
