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How do you build a market leading brand, a thriving lead generation engine, and a culture of business development success? The answer is simple: you’ve got to be as passionate, energetic, and skilled with marketing as you are with your clients. Simple as the answer is, the path to getting there is filled with red herrings, roadblocks, and traps that can trip you up along the way.
“This book is that rare thing: simultaneously wise, practical, readily accessible and data-driven. A necessary addition to your reading.”
David Maister, author of Managing the Professional Service Firm
Written by Mike Schultz and John Doerr, co-founders of Wellesley Hills Group and publishers of RainToday.com, Professional Services Marketing offers field-tested expertise, benchmark research, industry case studies, and personal anecdotes from top service marketing professionals. Read the book and learn how to:
- Build a marketing and growth strategy focused on results
- Establish a premier brand and industry-leading reputation
- Become a respected thought leader
- Energize your marketing communications programs and campaigns
- Build a lead generation engine that fills the pipeline and never lets up
- Lead masterful new business development conversations
- Win new clients, increase repeat business, and capture larger deals with higher fees
Book Buzz
“This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions; [and] the ideas and guidance are relevant for the better times to come as well.”
Josh Lee, Partner, Monitor Group
“Schultz and Doerr offer tactics and information in an easy to read, concise and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer’s tool box!”
R. Granville Loar, Executive Director, Association for Accounting Marketing
“Many good books have been written about marketing, and many about professional services. Few of them have covered the full breadth of both function and industry, and fewer yet generate insight on both dimensions. At the top of that small list is Professional Services Marketing.”
Charles H. Green, Co-author of The Trusted Advisor
“In Professional Services Marketing, you’ll discover how to connect with more buyers, win more engagements and bring in more revenue. If you’re going to ‘do some marketing,’ make sure you do it right!”
Jill Konrath, Author of Selling to Big Companies
“If you are looking for the one book with the inside track on how to market your services, this is it!”
Drumm McNaughton, Ph.D., CMC, Chair and CEO, Institute of Management Consultants USA
“Smart. Practical. Comprehensive. This is the one book that won’t collect dust on my shelf.”
Kevin McMurdo, Chief Marketing Officer, Perkins Coie
